Author name: Sofia Alvarez

Sofia Alvarez covers the overlap of money and technology. Born in Madrid and based in London for 12 years, she previously worked on The Times technology desk and holds an MSc in Financial Innovation from King's College London. Sofia reports on fintech, digital banking, payments regulation and how new tools affect investors and consumers. A regular moderator at London fintech events, she is known for punchy, data-rich stories with clear takeaways. She also writes on how technology shapes premium consumer experiences.

Lifestyle

Child Development Shapes Gift Selection for Seven-Year-Olds

Sofia Alvarez / June 30, 2026

Seven-year-olds present distinct challenges for gift selection in the UK market. Their burgeoning independence and developing confidence significantly infl…