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Dr Anika Desai holds a PhD in Digital Economics from the University of Warwick where she lectured for nine years. She now writes research-led explainers on technology, financial innovation and UK market trends. Of British-Indian heritage and based in London, she is known for turning academic insight into clear business guidance. Her analysis has been cited by the Institute for Fiscal Studies and UK Tech Nation.

12 Articles
Professional reviewing data analytics on a laptop in a modern office
Technology

AI Adoption UK Business: A Practical Operating Guide

AI adoption UK business strategy works best when companies start with a defined operational problem rather than a tool. The useful question is...

Professional reviewing fintech compliance documents and financial records
Finance

Fintech Regulation UK for Startups

Fintech regulation UK requirements depend on what a startup actually does. Payments, lending, e-money, investments and other financial activities can fall under different...

UK Inflation 2025 and Household Impact
Economy

UK Inflation and What It Means for Business Costs

UK inflation shapes business decisions through wages, input costs, borrowing conditions and customer demand. The latest published Office for National Statistics data showed...

Semiconductor Shortages and UK Tech
Technology

Semiconductor Shortages and UK Tech

Semiconductor shortages continue to cast a significant shadow over the United Kingdom's technology landscape, affecting everything from consumer electronics to industrial manufacturing. These...

Buy Now Pay Later Regulation UK
Finance

Buy Now Pay Later Regulation UK: What Retailers and Providers Need to Know

Buy Now Pay Later regulation UK changed materially on 15 July 2026, when the Financial Conduct Authority began regulating Deferred Payment Credit products....

Cybersecurity for SMEs in 2025
Technology

Cybersecurity for UK SMEs: Essential Controls That Matter

Cybersecurity for UK SMEs works best when smaller firms focus on a small number of controls that reduce the most common risks rather...

Eurozone Inflation and UK Trade Impact
Economy

Eurozone Inflation and UK Trade Impact

Eurozone inflation remains a critical factor for the stability of the British economy given our extensive trade links across the channel. As the...

Sustainable Investing Beyond ESG Labels
Finance

Sustainable Investing Beyond ESG Labels

Sustainable investing is increasingly becoming the bedrock of modern portfolio management for retail investors looking to align their financial goals with their personal...

AI in Banking and Customer Trust
Technology

AI in Banking and Customer Trust

AI in banking represents a fundamental transition in how financial institutions manage risk, process data, and interact with account holders. As digital transformation...